In The Making – Take Control Of your Career


‘In The Making’ is an Artist Development Scheme founded by Ivor Novello Award winner, music producer and song writer, Cassell The Beatmaker.

Cassell and his team offer expert music industry support and guidance on all elements of a music artists career. We encourage, build self-esteem and self-belief, develop the artists career and help them to reach success, Sharing knowledge to assist building their brand and treating their music as a business. 


The In The Making artist development scheme includes:

  • Song writing Sessions
  • Music Production
  • Recording of tracks
  • Session Musicians
  • Branding 
  • Image Consultancy
  • Photography
  • Website & mailing list subscription management
  • Social media set up and management
  • Website &  Blog management
  • Funding campaign
  • Online fan club creation
  • Promo video
  • Online & offline live showcases as individual artists and as part of ‘The Beatmakers Presents’
  • Music industry networking events
  • Sourcing and creating merchandise
  • Online track submissions
  • Sourcing sponsorship 


The In The Making website is currently in development. For more information on any of the above, please contact the team at


We are also setting up an online community where fellow musicians can offer advice and tips to other musicians and receive daily inspiration for your personal development as well as your career. You will also gain feedback on your tracks from Cassell The Beatmaker as well as gaining knowledge on how to get the most out of your marketing strategy within the music industry. Further details coming soon.

Any questions at all, please contact us at We’re here to help!

Cass, Ree & Helen
{In The Making Team}